5 key success factors for multi-channel retailing


Come join the nearly 400 prestigious e-commerce experts at the 5th edition of the Global E-Commerce Summit from June 2nd- 4th 2013 in Barcelona! Our featured and expert keynote speakers will reveal to you their insights and expertise and help you build and strengthen your e-commerce business. Today, we offer you an exclusive preview of the key ingredients for successful retailing:

Creating a seamless customer experience
Marks & Spencer has set out on the challenging journey of evolution from a traditional retailer to a global multi-channel brand. During our breakout sessions on cross-channel retailing, head of international multichannel trading Michel Koch will explain how M&S has reinvented the shopping experience.

Getting the supply chain right
“Supply chain management may not be as exciting as social media, but if you want to build a large, sustainable business, you need to get it right”, says Joel Stevenson, Managing Director of Wayfair.co.uk. Don’t miss his insights on “The importance of seamless logistics for successful online strategies” during our Breakout Sessions.

Discovering new markets
Today’s emerging markets are tomorrow’s growth drivers, which is why we demystify core growth markets for you: Visit our expert sessions of Russian multi-channel entrepreneur Sergey Rumyantsev of Enter.ru and China digital expert Lac Tran.

Your customers are a community!
Customers are an audience, not just a target – this is the core idea of illy Europe’s social strategy. But how to create ‘emotional interaction’? Paolo Bonsignore and Mariagrazia Flaibani share their vision for branded content in a keynote presentation.

Staying true to your distinct vision
“There are so many sites that try to do too many things rather than sticking to their original vision. At AHAlife we have always stayed true to our voice, which has led to our loyal following”, says CEO and founder Shauna Mei. Don’t miss her keynote presentation on digitising niche brands and bringing sustainability to the luxury industry.

Free acces to the Global E-commerce Summit
As a member of Ecommerce Europe you receive one free full conference package to the Global E-commerce Summit in Barcelona. As a businesspartner of Ecommerce Europe you receive two free full conference packages to the Global E-commerce Summit in Barcelona. Further, you will have free access to the pre-conferences on e-payments, e-regulation & e-privacy and e-logistics organized by Ecommerce Europe on June 2 in Barcelona, prior to the summit.

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