9% Growth in Dutch Online Sales, Despite Crisis


Turnover in first half of 2012 reaches €4.61 billion І Biggest increase in online products

Ede, 24 September 2012 – Despite the continuing crisis, the turnover in products and services via the internet increased during the first half of 2012 to €4.61 billion. While the physical retail trade is still under pressure (CBS, 2012), the market for online sales remains stable, growing yet again by 9% in comparison with the first half of 2011. This can be seen in the Thuiswinkel Market Monitor 2012-1, twice-yearly research into consumer expenditure sponsored by PostNL, carried out by Blauw Research and verified via the retail panel of GfK. The research is commissioned by Thuiswinkel.org, the lobby organisation for almost 1700 webshops in the Netherlands.

Ed Nijpels: innovative trading pays off

Ed Nijpels, chairman of Thuiswinkel.org: “Online sales are increasing steadily. The online branch shows just how lucrative innovative trading can be; online retail has become an important factor in the economic landscape. At the same time, we do find next year’s reduced purchasing power (0.75%) and the extremely low level of consumer confidence worrisome. During the State opening of Parliament this week, once again it became apparent just how bleak the economic times are in which we live, though there is no question of a reduced willingness to spend on the internet. We hope soon to have a stable government that will pursue effective policy measures in order to tackle the economic problems. This would do much to promote consumer confidence and economic recovery”. According to Thuiswinkel.org, online retail trade can make an important contribution.