Affluent Men Spend More Online than Women


According to US based digital marketing agency iProspect, 70 percent of men prefer to shop online than go tophysical outlets, while over a quarter of them make weekly purchases.

While it is unlikely that men are more interested in shopping than women overall, the findings support the conventional wisdom that men would prefer the more definite activity of shopping online to participating in mall or high-street shopping activities.

Digital Anatomy