B2C e-commerce turnover BRICS countries continues to grow strongly


The B2C e-commerce markets of the BRICS (acronym for the association of five major emerging economies: Brazil, Russia, India, China and South Africa) grew significantly in 2013. In total, the B2C e-commerce turnover grew by 69.3% to $380.2 billion. With this growth rate, the BRICS countries grew faster than the regions of Asia-Pacific, Europe, North America, Latin America and the Middle East and Northern Africa (MENA).

Figures in the Ecommerce Foundation reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC). The European e-commerce figures were established in cooperation with national e-commerce associations and GfK.

Online sales in BRICS countries expected to have reached $597.7 billion in 2014

The BRICS countries made up 24.5% of the global B2C e-commerce market in 2013, which represents an increase of nearly seven percentage points. For 2014, the online B2C sales of the BRICS countries are estimated to have reached $597.7 billion, which means that it will have taken up a market share of 31.3%.

China leads the way

With a B2C e-commerce turnover of $382.4 billion, China was clearly the largest e-commerce market of the major emerging e-commerce markets in 2013. As a matter of fact, China was the second-largest e-commerce market in the world, only behind the US ($419.0 billion), and for 2014 it is estimated that China even surpassed the US ($537.0 billion vs. $456.0 billion).

In terms of B2C e-commerce turnover, Russia ($20.5 billion) ranked second, followed by Brazil ($18.5 billion), India ($10.7 billion). With B2C e-commerce sales of $2.3 billion, South Africa is the smallest market of the BRICS countries.

On average, e-shoppers from BRICS countries spent $978 online in 2013

Ecommerce Europe’s research reveals that 323.7 million consumers in the BRICS countries bought goods and services online in 2013. On average, these online consumers each spent $978 online. This is well below the global average of $1,304. At $1,087, Chinese e-shoppers were the biggest spenders online, followed by the South Africans ($1,039) and Russians ($857).

In terms of Internet penetration, the BRICS average of 44.1% in 2013 was considerably lower than the global average (64.0%). Of the five BRICS countries, Russia was in the lead with 59.0% of its population being connected to the Internet. Brazil ranked second with 51.6%, followed by South Africa with 48.9%. It is interesting to see that China only had an Internet penetration of 45.8% and that in India only 15.1% of the population was connected to the Internet. All these rates are expected to rise in the near future, which will have a positive influence on the B2C e-commerce sales in the BRICS countries.

In addition to this BRICS B2C E-commerce Report and the previously published Global, North America, Latin American and Asia-Pacific B2C E-commerce Reports, the Ecommerce Foundation will publish one other regional report in the upcoming period. This will cover the Middle East and North Africa (MENA). All reports are powered by GlobalCollect, Informatica, RichRelevance and Salesupply.

You can download a free light version of the BRICS B2C E-commerce Report here.
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