Beate Uhse: Two-thirds of Sales Come From the Internet


The adult company Beate Uhse has further reduced its debt burden and expects to return to operational profitability in 2012. CEO Serge van der Hooft based his optimism on the positive initial results of the restructuring program commenced in 2010. In 2012, Beate Uhse AG expects to produce an operating profit in the range of €0.0 million to €2.0 million, according to the company’s recent announcement in Flensburg.

The revenue could end up being slightly weaker than in 2011 “We expect that the Beate Uhse Group will work its way back to clear profitability – we are on the path to the future,” said van der Hooft. In 2011, the loss before interest and taxes (EBIT) was still €5.2 million – €58 million less than the previous year. The bottom line was a loss of €7.8 million compared to almost €67 million euros in 2010.

In Germany, Poland and Austria the Group operates online under the „Beate Uhse“ brand name, while the “Pabo“ brand is used in the Netherlands, Belgium, the Czech Republic and the UK and the “Adam & Eve“ brand in France.

Sales fell back during the reporting period by about a quarter to €149 million. More than two thirds of its revenue came from online trading; while in 2010, this area had contributed only about half of sales. The mail order business had already achieved the turnaround with an EBIT of €3.6 million in 2011, compared to minus €9.7 million in the previous year. The number of employees decreased to 816 from 975 the year before (dpa).