Computer Software and Travel popular among Brazilian e-shoppers


In 2013, 36.2 million Brazilian e-shoppers bought goods and/or services online for a total of $18.5 billion ($513 per e-shopper). Computer Software was the most popular e-commerce category (49%), followed by Travel (41%). Within the travel-related services, 36.0% of hotel stays, 52.0% of leisure flights and 56.0% of package holidays were bought online.

This is all revealed by the latest report on B2C e-commerce in Latin America by Ecommerce Europe and the Ecommerce Foundation, an independent non-profit organization, initiated by national e-commerce associations and online and omnichannel selling companies from industries such as retail, travel & finance. Figures in the Ecommerce Foundation’s reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). The Ecommerce Foundation also publishes an overall Global and European Report as well as comprehensive Regional Reports on B2C e-commerce in Europe, North America, MENA, Asia-Pacific and BRICS. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

Free downloads available now
Would you like to find out more about the Latin-American e-commerce? The free light versions of our Regional/Continental Reports can be downloaded here and the infographic of the Latin-American B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available:
Global  B2C E-commerce Report 2014: €2450
6 continental regional reports 2014: €950 per report (including Infographics and in-depth Country Profiles)

Asia Pacific Report:
Australia, China, Indonesia, Japan, South-Korea
BRICS Report:
Brazil, China, India, Russia, South Africa
Europe Report:
France, Germany, Italy, Spain, United Kingdom
Global report:
Asia-Pacific, BRICS, Europe, Latin America, MENA and North America
Latin American Report:
Argentina, Brazil, Chile
MENA Report:
Egypt, Israel, Jordan, Kuwait, Qatar, Saudi Arabia, UAE
Northern American Report:
Canada, Mexico, United States of America

European and Global Report + 5 European Regional Reports + 6 Regional/Continental reports : €4950
When you become a company member or business partner of Ecommerce Europe, you will receive a discount of 50% on the reports. For more information on this, please go to

>>> Download your free light reports here