Dutch e-shoppers spent € 7.96 bn in first half of 2015


Dutch consumers spent € 7.96 bn on online goods and services in the first half of 2015. This represents a growth of 18.4% in comparison to the same period last year, when € 6.72 bn was spent online. This is evident from figures from the Thuiswinkel Markt Monitor, the research into online consumer spending in the Netherlands, which is carried out by GfK and powered by PostNL. Thuiswinkel.org, the Dutch association of 2,200 physical and online shops in the Netherlands and member of Ecommerce Europe, commissioned the Thuiswinkel Market Monitor.

In the first half of 2015, Dutch consumers realized a growth in online spending of more than 18% compared to the first six months of 2014. Of the nearly € 8 bn that Dutch consumers spent online, €3.91 bn (+19.1%) was spent on the online purchase of products such as Telecom, Electronics and Fashion. The other € 4.05 bn (+17.5%) was spent on the online purchase of services such as flight tickets and new insurance policies.

The number of Dutch consumers buying goods and services online continues to grow. In the first half of 2015, 12.1 million people of 15 years and older (87%) bought at least one product or service online. Last year, this was 11.8 million (85%).

Download the infographic (in Dutch) here.