Ecommerce Europe is pleased to hear that the Vice-President for the Digital Single Market, Andrus Ansip,highlighted the importance of tackling remaining barriers in order to facilitate growth of the e-commerce sector in Europe. The Vice-President recently gave his first speech before the European Parliament’s plenary on the need for a true Digital Single Market in Europe.
“Endless barriers” for web shops and online consumers
Ecommerce Europe shares Vice-President Ansip’s concern for small businesses, such as web shops, and consumers buying goods or services online. In fact, as Mr. Ansip recently declared, “today, a small business trying to spread across the European Union faces 28 rules for consumer protection, data protection, contract law and tax rates. Consumers trying to buy online face endless barriers. And it just costs too much, both for consumers and businesses”. However, Ecommerce Europe believes that any new legislation or reform should not result in an excessive administrative burden for the e-commerce businesses, especially for small and medium size web shops.
Vice-President Ansip has also stressed the importance of an efficient parcel delivery market across the Member States for the development of a seamless cross-border e-commerce in Europe. Ecommerce Europe advocates for the involvement of online merchants in all stakeholder dialogues with the European institutions in order to ensure a sustainable delivery market. In fact, web shops are among the first ones to be confronted with the main issues in the delivery process, together with logistics service providers.
Completing the Digital Single Market is one of the top priorities of President Jean-Claude Juncker’s European Commission and Vice-President Ansip has declared his intention to present a strategy and a legislative agenda for the digital economy in May 2015. E-commerce, consumer protection for online shopping, payment security and online competitions are some of the items that will be included in the digital agenda. Ecommerce Europe stays closely in contact with the European institutions to ensure the interests of the e-commerce industry are taken into account during the process.