It’s been a busy year for e-commerce. This is our summary of how e-commerce developed during the last year and its main trends for 2015. You can download it from slideshare here and check the real Game Changers in e-business!
Omnichannel:
- From the customer’s perspective, there is only a single, technology-enabled channel that brings together all touchpoints
Flexible Delivery:
- Next-day delivery and rapid in-store pickup will rock in 2015
- Returns are critical to the ongoing user experience
Shopping Malls:
- mobile optimized shopping experience
- hybrid experiences in their physical stores to accommodate mobile shoppers
Wearables:
- Businesses will be able to rapidly update consumers on price changes, promotions, etc.
- The link between eCommerce and the physical world
Social commerce is evolving to meet companies’ needs:
- Facebook dominates as a source of social media traffic and sales
- Community style sites like Polyvore, Instagram can generate high average order value
Payments:
- About 15% of purchases in Starbucks U.S. happen via mobile apps
- Digital currencies such as Bitcoin will continue to gain traction next year
- Apple equips iPhone 6 with an e-wallet
Digital Content:
- Content Marketing growing bigger than ever
Mobile Commerce:
- Mobile traffic will continue to rise
- Mobile users watch a lot of video
- Global mobile transactions are averaging 42% annual growth
Own brands:
- Amazon’s own line of diapers
- Zalando brand awareness
- Netflix is moving away from buying content
B2C e-commerce sales worldwide:
- e-Commerce sales worldwide will reach $1.7 trillion in 2015
- Asia-Pacific is the leading region for eCommerce sales in 2015 and represents 33.4% of the total
- The worldwide leaders in B2C eCommerce export
- Cross-border B2C eCommerce thrives in Europe
E-Commerce startups to watch:
- Wish
- Casper
- Instacar
B2B buyers want useful services:
- B2B buyers want useful services to support their shopping journey
- They expect the next-day delivery or an estimated time of product arrival
- B2B buyers are demanding omnichannel capabilities when making work-related purchases
Trends to watch:
- Beacon technology
- Speech recognition
- Machine learning services
- 3D printing
- New business models
- New customer acquisition models
See more at the website of divante.
