Eastern Europe is an emerging e-commerce market, which represents promising growth perspectives and an increasingly online-savvy population. In terms of B2C e-commerce maturity, the region still remains behind its Western, Northern, Southern and Central European neighbors. However, Eastern European e-commerce is steadily growing every year, outpacing growth of traditional retail and services. B2C e-commerce represents one of the major drivers of the still ailing economy.
Online sales grew on average by about 18.0% per year since 2009. The forecast is that this growth will slow down, but still reach respectable growth figures through 2015. In addition, mobile commerce is still emerging in the region, but it is set to boost regional e-sales in the coming years. Sales are forecast to grow by at least 50% this year and continue on an upwards trend in the coming years.
This is all revealed by the latest report on B2C e-commerce in Eastern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Eastern Europe? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Eastern European B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2014: €1,950
5 European regional reports 2014: €790 per report (including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950
When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to www.ecommerce-europe.eu