U.S. B2C e-commerce sales continued to grow in 2015, to $595.1bn. Compared to the preceding year, this represents a growth of 9.0%, meaning that for the first time in years, this growth rate dropped to single digits. In 2013 the online revenue increased by 17.5%, so it is clear that the US B2C e-commerce market is becoming more and more mature.
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Mobile sales grew significantly in the United States last year. Whereas the share of mobile commerce in the total retail e-commerce amounted to 11.7% in 2014, this share increased to 16.0% in 2015. Still, about 60% of the time spent on shopping online is done though a mobile device. This means that many people still are not confident enough about purchasing products and/or services through mobile devices and mainly use these for searching and orienting.
All this information can be found in the United States B2C E-commerce Report 2016, which was published by the Ecommerce Foundation earlier today. You can download the free light report and order the full report (€ 95) here.
Full version
The full version, which can be ordered for €95 through this link, also contains a clear overview of the most popular product and service groups in terms of online sales.
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