Ecommerce Europe releases annual “The US B2C E-commerce Report 2016”


U.S. B2C e-commerce sales continued to grow in 2015, to $595.1bn. Compared to the preceding year, this represents a growth of 9.0%, meaning that for the first time in years, this growth rate dropped to single digits. In 2013 the online revenue increased by 17.5%, so it is clear that the US B2C e-commerce market is becoming more and more mature.

US Report 2015 graphic

Mobile sales grew significantly in the United States last year. Whereas the share of mobile commerce in the total retail e-commerce amounted to 11.7% in 2014, this share increased to 16.0% in 2015. Still, about 60% of the time spent on shopping online is done though a mobile device. This means that many people still are not confident enough about purchasing products and/or services through mobile devices and mainly use these for searching and orienting.

All this information can be found in the United States B2C E-commerce Report 2016, which was published by the Ecommerce Foundation earlier today. You can download the free light report and order the full report (€ 95) here.

Full version

The full version, which can be ordered for €95 through this link, also contains a clear overview of the most popular product and service groups in terms of online sales.


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