Ecommerce Europe successfully concludes its first Working Committees of 2019


The first Working Committees of Ecommerce Europe in 2019 took place in Brussels on 6 and 7 February. The first day was reserved for the e-Regulations and Trustmark Working Committees whereas the second day kicked off with a Roundtable on “Ensuring a smooth transition to Strong Customer Authentication for online merchants” and concluded with an interesting discussion in the Digital Transactions and Innovation (DTI) Committee.

The participants of the e-Regulations Working Committee discussed important dossiers for the e-commerce sector, such as on the Omnibus and Collective Redress proposals as well as digital taxation, VAT, the Platform-to-Business Regulation and the ePrivacy Regulation. Ecommerce Europe members were briefed about the latest state of play on the Directive for Better enforcement and modernization of EU consumer protection rules (the so-called Omnibus Directive). It was a fruitful discussion which revealed that there are still some open questions that need to be answered, such as the definition of “relevant market”, questions related to customer reviews and information obligations. Members also discussed digital taxation, particularly the progress made by the OECD and national digital taxation measures that were announced by some EU Member States.

Furthermore, Alan Rhode, co-founder of, gave a brief presentation on the 2021 VAT reform whereas Luca Cassetti, Director of EU Public Affairs for Ecommerce Europe, presented the latest developments on the Platform-to-Business Regulation and on the ePrivacy Regulation.

The Trustmark Working Committee discussed the development of a pan-European B2B Trustmark, the cooperation with WEEE Europe and exchanged ideas on how to better market the Trustmark to merchants and consumers.

The DTI Working Committee discussed currency conversion charges and instant payments as well as RTS on SCA and the PSD2.

Finally, on 7 February, Ecommerce Europe organized a Roundtable on “Ensuring a smooth transition to Strong Customer Authentication for online merchants”. The Roundtable brought together different stakeholders from the payment and e-commerce sector to exchange views on different issues in relation to the implementation of the Regulatory Technical Standards on Strong Customer Authentication (RTS on SCA) and the readiness and priorities of the different sectors. The overall conclusion of the discussion was that there is still a lot of uncertainty on the implementation of the RTS on SCA and that more work is required since most merchants lack an understanding of what these technical standards mean for their business. The RTS on SCA will enter into force on 14 September 2019.

The next Ecommerce Europe Working Committees will take place on 1 and 2 April in Lugano, Switzerland.