Ecommerce Europe Trustmark: in e-commerce we trust


Ecommerce Europe launched its Trustmark in September 2015, with the aim of stimulating e-commerce in Europe through better protection for consumers and merchants, by establishing one European set of rules and ensuring clear communication of these rules. As a result, international consumers are more confident about shopping across borders.

All the e-commerce associations affiliated to Ecommerce Europe participate in the European Trustmark. The national e-commerce associations in France, Spain, the Netherlands, Germany, Belgium, Ireland, Finland, Luxembourg, Denmark, Italy, Switzerland, Portugal, Greece, Czech Republic, Poland, Hungary and Romania provide the Ecommerce Europe Trustmark and the services of the Trustmark Service Centre for free to all their certified members.

A growing Trustmark in Europe

Currently, more than 10,000 online merchants are entitled to carry the Trustmark. Ecommerce Europe, together with its national e-commerce associations in countries where the Trustmark has been launched, will redouble its efforts to increase the visibility of the Trustmark and the number of online merchants carrying it. With this aim in mind, the Ecommerce Europe Trustmark is free for online merchants until at least 2019.

What are the benefits of the Trustmark?

Thanks to the Ecommerce Europe Trustmark, consumers can shop safely, and feel more secure when buying from online shops with the recognized Trustmark. By clicking on it, the consumer will be led to the Code of Conduct and get a clear explanation of his or her rights and the commitments of the merchant. Furthermore, in the case of an incident involving the purchase of their products and/or services, those companies with the Trustmark give you the option of filing claims through the Trustmark Service Centre free of charge, if their own Customer Care Service has not been able to resolve the issue.


Roland Koster,, the Netherlands

For us, the Trustmark is useful because consumers see it as useful. When they see the Trustmark, they know they can use a secure payment system, and make use of a dispute resolution mechanism. Consumers show trust in the Trustmark, and this helps to build up their trust in us.

Marion Sieber, Kuschel Universum, Germany

Security and trust are fundament cornerstones for e-commerce. We find that, especially for cross-border buying and selling, they are ensured by a regular check for compliance with laws and standards provided through the Trustmark.

Róisín Woods, McElhinneys, Ireland

Irish retailers for the first time have access to the European Ecommerce Trustmark through the exciting new national Ecommerce Trustmark launched by Retail Excellence Ireland in conjunction with Ecommerce Europe. Only 2% of Irish retailers are currently compliant with data protection, privacy regulations and consumer laws which is something the implementation of the Ecommerce Trustmark will address. On registering for the Trustmark, applicants are furnished with a comprehensive set of rights and obligations establishing a benchmark for excellence and best practice. We know retailers displaying a Trustmark on their websites have experienced increased conversion, lower barrier to entry for cross-border trade and increased consumer confidence with 65% of consumers in Europe saying they will shop with a retailer displaying a national and Ecommerce Europe Trustmark over a retailer that does not display any. I would encourage any online retailer to sign-up for the Retail Excellence Trustmark as not only do you have peace of mind that you are compliant but it encourages sales and consumer trust.

How to get involved

If you want to have more information on how to get involved, please consult our website or send an email to