Ecommerce hubs identified in towns and cities throughout Germany, UK, France, Italy and Spain


The contribution that small and medium-sized (SMB)  businesses make to the European economy as a whole should not be underestimated. This year, the European Commission estimates that 99% of all businesses in Europe are SMEs[1], and it recently stated that companies of this size provide over two thirds (67%) of total employment for the region[2].

In sharp contrast to many traditional businesses, eBay SMBs thrive outside of capital cities, in newly identified ‘seller hotspots’  – a sometimes surprising selection of towns and cities which have the highest concentration of online small and medium size eBay businesses per 10,000 inhabitants.  These include, for example coastal regions in Spain, Italy and France, and the Midlands in the UK.

Online marketplaces such as eBay are enabling economic inclusion in Europe, even in disadvantaged areas where external factors would traditionally impact levels of economic activity.

To find out more, visit ‘Inside the eBay Economy’ for insights on entrepreneurship across Europe, as well as case studies, and tips and insights on how to start or grow your online business.

For more information , please contact   Clare Moore-Bridger   at

[1] Eurostat:

[2] European Commission: