European E-commerce Report 2017 extensively covered


Exactly two weeks ago, Ecommerce Europe together with EuroCommerce & the Ecommerce Foundation officially presented the European Ecommerce Report 2017 at a Press Conference at the Press Club Brussels. The report shows ecommerce trends, facts and figures, and offers insights into each of the European e-commerce markets. Many interesting findings are included in the Report with the main takeaway being that e-commerce is growing exceptionally, particularly in Southern European countries. Secretary General of Ecommerce Europe Marlene ten Ham kicked off the Press Conference after which Jorij Abraham – Managing Director of the Ecommerce Foundation – presented the findings of the report. Lastly, Christian Verschueren – Director-General of EuroCommerce – moderated the Q&A coming up as a result of the presentation.

On the report

Ms. Marlene ten Ham, Secretary General of Ecommerce Europe, stated: “We are very pleased with the figures that are presented in the report, as stimulating European ecommerce is one of our main objectives. We strive to create a level playing field for online trading in EU countries and our work is more likely to be successful when we gather the right facts & figures”.

European e-commerce turnover increased by 15% to €530 billion in 2016. For 2017, the European B2C e-commerce turnover is forecasted to reach around €602 billion, a growth rate of nearly 14%. Western European countries continue to lead the way, as the largest market for ecommerce, with the UK topping the list with approximately 33% of the European online sales. In the mature ecommerce markets, the proportion of consumers shopping online is highest, 87% in the UK, 84% in Denmark and 82% in Germany for 2016. In contrast, the share of people shopping online are the lowest in Romania, Macedonia and Bulgaria.However, central and eastern European countries are on continuous growth. Sales in Romania increased by 38%, while the Slovakian and Estonian market augmented by 35%. Ecommerce, combined with the EU Single Market, is offering a unique an opportunity to sell and shop across border without travelling or setting up shop in another country.

Media coverage

The joint press conference drew extensive media coverage with several journalists and press officers attending the presentation. Among the media outlets that covered the European Report were the following websites:

UPDATE 19/07/2017: 

The  European Ecommerce Report 2017 has received  even more   coverage in the past two weeks in the Vietnamese, German (article in the 4 July edition of the Lebensmittelzeitung) and Spanish media (articles here and here)!

For any questions about the Press Conference or the report more generally, please contact our Communications Officer Merel van Doorn at