Facebook most popular social medium platform in Belgium


Facebook is the most popular social media platform in Belgium. Of the entire Belgian population of 11.2 million people in 2013, around 44% (4.9 million inhabitants) used Facebook. This means that 53% of the online population in Belgium had a Facebook account last year.

Especially people between the ages of 18 and 44 years were keen on using this platform. In total, this age group accounted for almost two thirds of all the Facebook users. In addition, there was not much difference in gender, with 51.9% of the users being male and 48.1% female.

In comparison with Facebook, Twitter was not that popular in Belgium last year. Only 3.2% of the entire population had a Twitter account, which equaled approximately 365,000 users.

This is all revealed by the latest report on B2C e-commerce in Western Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Southern Europe and Northern Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

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