On 5 February, FEVAD, the French e-commerce association and a member of Ecommerce Europe, published its France E-commerce Report 2019. The report shows that e-commerce in France passed the historic 100-billion-euro mark last year, with Internet sales totaling 103.4 billion euros in 2019. This amount includes both sales of services and products, the latter accounting for 45% of the total. Despite a slowdown in growth observed in the last quarter, sales rose by 11.6% over 2018.
In addition, over the last 12 months, more than 1.7 billion transactions were recorded by e-commerce sites, reflecting an annual increase of 15.7%. This increase was accompanied by a decline in the average basket, which fell below the 60 euro mark, the lowest level ever observed.
Furthermore, the annual growth of BtoC product sales sites recorded by iCE 100 (an index that measures the growth of the leading sites, on a like-for-like basis) was 5.5%.
The iPM index, designed to measure the volume of sales made on marketplaces (sales made by merchants hosted on iCE marketplaces), maintained its pace of development in 2019 with 14% growth. A third of the iPM sites’ sales volume was generated by third-party merchants, i.e. up by three points in one year (33% vs. 30%).
For 2020, Fevad anticipates comparable growth to that of 2019. E-commerce sites should achieve a turnover of 115 billion euros from nearly two billion transactions this year.
Read the full press release here.