France: 24% E-commerce Growth in the First Quarter, According to Fevad


E-commerce in France appears to have generated a turnover of €11 billion in the first quarter of 2012, corresponding to a 24% increase compared to the same period in the previous year, according to figures released on Thursday by the Federation of E-Commerce and Distance Selling (Fevad).

According to the report’s predictions, the sector could generate some €45.2 billion in revenues over the course of the year. At the same time, the number of buyers is constantly growing, now numbering 31 million according to Médiamétrie – 3 million more than a year ago.

“E-commerce in France continues to outpace the number of Internet users: not only because the French are more likely to buy online, but they also tend to consume more”, says Marc Lolivier, managing director of Fevad.

18,800 new sites have also made their appearance under the scope of Fevad, bringing to 104,100 the number of virtual shops surveyed. However, the federation notes a 4% decrease in the average basket, which was €89 in the first quarter of 2012, against €92 a year earlier.

The following were the fifteen most visited e-commerce sites in the quarter, according to Médiamétrie. (Those sites which are FEVAD members are marked with an asterisk.)