The E-Commerce and Distance Selling Federation (Fevad) today reported record online sales during the 1st quarter of 2013, based on the results of its quarterly survey of more than 120,000 sites. Fevad is one of the national associations of Ecommerce Europe.
12 billion euros spent online since the beginning of the year
In the first three months of the year, the number of online transactions increased by 20% compared to the 1st quarter of 2012. The total quarterly online sales figure of €12.1 billion was up 14% over the period. The growth in the number of transactions continues to be driven by the increase in supply and demand.
During the 1st quarter, the number of French citizens who buy online increase by 5%. This increase is particularly pronounced among seniors over 65 (27%). At the same time, the number of retail sites has increased by 18%, with nearly 19,000 new merchant sites created over the last twelve months bringing the total number of retail websites in France to 120,000.
A historically low average basket value but record purchase frequency
The average basket of €85 was down again by 4%, constituting the lowest value ever recorded by Fevad. Over two years, the average order value has fallen by nearly 8%. This decrease was offset by a purchase frequency that continues to increase, rising from 4.8 to 5.5 purchases per online shopper/quarter, for an average total of €467 (€427 in the 1st quarter 2012).
Marketplace and mobile internet continue to soar
The index for measuring the volume of sales achieved by online marketplaces operated by the major sites appears to be up by 50% compared to the 1st quarter of 2012. The amount of transactions on these marketplaces now represents 12% of the sales of the sites that provide marketplace services, against 8% in the 1st quarter of 2012. Sales from mobile Internet devices also continue to grow strongly. The sites of the market leaders have seen their sales on tablets and smartphones double over the past twelve months. They are now approaching 10% of sales of participating iCM sites against 4% in 1st quarter of 2012.