Germans not among biggest online spenders


The absence of Germany in the top 10 of countries with the highest spending per e-household is quite striking. The country is one of the strongest e-commerce countries in Europe, but the average spending per German e-household (2013: €1,834) was not enough for a spot in this list. In fact, the amount German households spent online last year was even a little less than the EU28 average of €1,883.

In addition to other information about the continent, this is revealed by Ecommerce Europe’s latest report on B2C e-commerce in Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive 2013 Regional Reports on B2C E-commerce in Northern Europe, Central Europe, Eastern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

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