Germany, a giant in transition


Germany is by far the largest country in the Central European region. With its e-commerce turnover of € 50bn, it makes up 65.7% of the region’s total e-commerce turnover. Internet penetration in Germany is with 85% very high, and consequently Germany has the largest online population in Europe with 69.6mn people.

With a younger, Internet-savvy generation hungry for foreign trends and embracing the digital lifestyle, Germany is moving away from its long standing retail and mail-order traditions towards being a true e-commerce growth hub. The impressive 22% growth rate confirms this trend. Foreign players such as Amazon are already very well established in the market. On the other hand, Germany is the birth place of very successful international e-commerce companies, such as the former mail order giant Otto or the fashion pure player Zalando.

This is revealed by the latest report on B2C e-commerce in Central Europe released by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the European Measurement Standard for Ecommerce (EMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Eastern Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.

Free downloads available now
Would you like to find out more about e-commerce in Germany? The free light versions of our Regional Reports can be downloaded via and the abstract of the Central Europe B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available:
European B2C E-commerce Report 2013: €1,950 (now available)
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)

Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom

Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland

Southern European Report:
Greece, Italy, Portugal, Spain and Turkey

Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden

Eastern European Report:
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950

Company Members and Business Partners of Ecommerce Europe get a free copy.