Greek e-shoppers spent most in 2012


On average, Southern European online shoppers spent €833 throughout the year 2012. Average expenditure is thus below the EU28 average of €1.347 and the European average of €1.402. The Greek are the biggest spenders of the region, having generated transaction worth €1.347 in 2012. With an average expenditure of €864, the region’s largest e-commerce economy Spain only ranges fourth behind Portugal (€979) and Cyprus (€885).

“As we can see from the results published in this latest Southern Europe B2C E-Commerce Report, the region is full of opportunities for online retailers: for instance, when we look at Greece, we see a pretty impressive annual online expenditure per capita in 2012. Now is the right moment to step in these markets and start growing e-commerce success,” says Wijnand Jongen, Chair Statistical Board Ecommerce Europe.

This is revealed by the latest report on B2C e-commerce in Southern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.

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