Know your rights: Consumer Rights Awareness Campaign


Ecommerce Europe has been advocating harmonization of European consumer rights. Different rules still exist in different Member States – thereby hampering cross-border online trade. Ecommerce Europe supports the efforts of the European legislators to harmonize consumer legislation and to create a level playing field throughout Europe. In order to unlock the potential of cross-border e-commerce, it is important that European merchants and consumers are fully aware of their rights and obligations in each Member State.

The European Commission has launched a new initiative which dedicates special attention to raising awareness on European consumer rights. At the Ecommerce Europe e-Regulations preconference in June, Veronica Manfredi, Head of Unit for Consumer and Marketing Law at the European Commission, presented the Consumer Rights Awareness Campaign to the merchants and other stakeholders present.

The Consumer Rights Awareness Campaign runs from 17 March to 31 December 2014 and aims to increase the general knowledge among merchants and consumers of EU-wide consumer rights. Particular focus will be on the rights and obligations flowing from the Consumer Rights Directive, the Unfair Commercial Practices Directive, the Unfair Contract Terms Directive and the Consumer Sales and Guarantees Directive.

A very useful link on the Consumer Rights Awareness Campaign is found here. It features infographics, a video, and a factsheet about consumer rights and obligations under current legislation. Next to this, the European Commission has also a more practical service especially designed for businesses, called YourEurope. This is a portal where basic FAQs are listed, backed up with a Q&A service in order to get legal advice from certified EU-lawyers.

Ecommerce Europe supports the European Commission’s initiatives and encourages online merchants to get familiar with their rights and obligations through the European Commission’s tools that are at their disposal. Ecommerce Europe has been advocating harmonization of consumer rights in order to remove the barriers to cross-border trade.