New Spring brand supports international growth


On Thursday 12 November 2015 Spring will present its new brand to the world. In 2013 the company became fully part of the PostNL Group. The new brand supports its rapid international growth in an evolving, solution-demanding e-commerce market in which Spring positions itself as the reliable partner for global deliveries.

Part of the PostNL Group

In 2001, three of the largest postal providers in the world joined forces and Spring Global Mail was born. It soon established itself as the largest independent international mail provider in the market before becoming fully part of the PostNL Group in 2013. Spring handles international deliveries across 190 countries and with offices in 13 countries, they connect 3 continents.

Refreshing the Brand

Freia Goederaad, Marketing & Communications Manager at Spring clarifies: “In the past years, we enjoyed rapid growth and gradually repositioned ourselves as an e-commerce services partner. We introduced new solutions such as a cost effective postal solution for small packets and a international returns platform. Shifting from being a mail only provider to a full mail, parcel and return solutions provider. The Spring brand however wasn’t following. As a result, the brand no longer reflected what the company really does, what it stands for, and why people clearly should choose Spring.”

The refreshment project also had an objective to visually bring the Spring brand closer to PostNL.

Global Delivery Solutions

The new tagline “Global Delivery Solutions” makes clear what Spring offers today and in the future. It clarifies the international context the company operates in, the business of cross border deliveries, and their solution oriented approach. A progression from its roots of being a mail only provider.

The accompanying new visual identity evokes the new business strategy along with the unique culture that makes Spring stand out. Spring is strong in combining global knowhow of various delivery networks with solid local expertise. Through proven personal commitment, people at Spring apply their creativity and knowledge to formulate reliable and clever solutions for all the delivery challenges their clients are facing.

  • The logo is built up like a boxy shape, depicting a parcel and referring to the delivery business
  • The intriguing visual execution of the box inspires the viewer to look at the shape from different perspectives. The logo sparkles and reveals new dimensions
  • The new Spring identity and colours are also more in tune with PostNL, the parent company.

Freia Goederaad adds: “The whole brand refreshment project reinvigorated the pride that resonates with both our clients and employees when working with and for Spring. The new Spring brand will also support our growing our portfolio of e-commerce services, with clear choices. And we are looking forward to the new solutions that will be launched next year.”

The end result

Tijs Reumerman, CEO of Spring concludes: “The end result is a refreshed brand with supporting values that fully represent our ambition and position within the market. At Spring we  listen, inspire and deliver.”

You can discover the new brand on