Last year, Norway ranked first in terms of online spending in Northern Europe. The online spending of Norwegians was higher than the EU28 and European averages in 2013. Behind Norway, Denmark ranked second while Finland was third. Together with the UK and Austria, these countries form the European top 5 in this regard.
Meanwhile Estonia, Latvia and Lithuania considerably lag behind in terms of online expenditure. These countries have under-developed online retail infrastructures, in particular in remote regions. There is a growing demand for better and more direct access to quality goods and fairly priced products. As a result, we see the emergence of online soar in these countries.
This is all revealed by the latest report on B2C e-commerce in Northern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Northern Europe? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Northern European B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2014: €1,950 (now available)
5 European regional reports 2014: €790 per report (including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950
When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to www.ecommerce-europe.eu