Consumers increasingly appreciate the possibility to be able to order something quickly on the go on their smartphones at any time. While mobile commerce is already making a definite contribution to online trading sales, the Hamburg m-commerce service provider MoVendor has compared how often the devices are used for shopping on mobile networks compared with Wi-Fi.
According to the research, almost half of all those visiting e-commerce sites using mobile devices were accessing a fixed Wi-Fi connection at home or at work and were not therefore truly “mobile”. The study only considered smartphone users, without taking into account tablets like the iPad, so at least a bit more than half of the visitors had the opportunity to actually use mobile shopping on the go.
According to MoVendor, tablets are convenient but not mobile: the likes of the iPad tends to be used almost exclusively over WiFi in Germany, a fact that emphasises the importance of these devices for surfing on the couch.