Practical tips for doing business in France


When doing business in a foreign country, you should be aware of the dos and don’ts of that particular nation. For example, French shoppers attach great importance to good quality of service. If their standards and requirements are not met, French consumers have no problem switching to your competitors.

In addition, do not be put off by frequent differences in opinion and rigorous debate during business negotiations. The French will appreciate your ability to defend your position. If you are interested in doing business in France, please read our practical tips in the free light version of the Western Europe B2C E-commerce Report 2014.

The territory of France covers 551,695 km2, making France the largest country in Western Europe. France is a unitary semi-presidential republic with several overseas territories and islands. It possesses the second-largest exclusive economic zone in the world, covering 11,035,000 km2 . In terms of B2C e-commerce, France is a prominent country in Europe.

In addition to other information about the continent, this is revealed by Ecommerce Europe’s latest report on B2C e-commerce in Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive 2013 Regional Reports on B2C E-commerce in Northern Europe, Central Europe, Eastern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

Free downloads available now
Would you like to find out more about e-commerce in Europe? The free light version of our Western Europe Report can be downloaded via here.

Full reports are also available: 
European B2C E-commerce Report 2014: €1,950 (now available)

5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)

Western European Report: 
Belgium, France, Ireland, Netherlands and United Kingdom 
Central European Report: 
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland 
Southern European Report: 
Greece, Italy, Portugal, Spain and Turkey 
Northern European Report: 
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden 
Eastern European Report: 
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950

When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to

>>> Download your free light reports here