The Romanian E-commerce Association organized the second edition of its E-commerce Day event on 15 October. In 2020, the Romanian Parliament passed a law establishing the day as The National E-commerce Day.
Under the theme “Retail in the 21st century”, decision-makers, regulators and supervisors, together with industry representatives debated on the opportunities and challenges the e-commerce sector is facing in Romania, but also on public policies to support its growth and the digital economy. Talks were organized under three panels, “21st Century Trade: Towards Omnichannel Sales Solutions”, the main topic being the need for policymakers to draft channel neutral legislation, “Electronic payments, a pillar of the digital economy” and “E-commerce, a sustainable alternative”. The keynote speech was given by Ecommerce Europe’s Secretary General, Luca Cassetti.
In 2021, estimates show that more than half of Romanians with Internet access will buy something online. Romania continues to be in the top of the countries with the highest increase in e-commerce sales, forecast at 23% in 2021, compared to the European average of 12%.