Round table discussion explores the future of e-commerce in Europe and Bulgaria


The Bulgarian E-commerce Association (BEA), in collaboration with Ecommerce Europe, recently hosted a round table on “The Future of E-commerce in Europe and Bulgaria“. The event, which took place in Sofia, brought together key stakeholders and e-commerce experts to delve into the evolving landscape of the sector and its implications for both Bulgaria and the European Union, and was organised as part of Ecommerce Europe’s campaign for the EU Elections and the new EU mandate. 

The panel of speakers included Luca Cassetti, Secretary General of Ecommerce Europe, Oleg Roibu, Public Policy Director at eMAG and Maria Mincheva, Vice Chairperson of the Bulgarian Industrial Association. The discussion was moderated by Veronika Denizova from Bloomberg TV.  

Luca Cassetti kicked off the event with a keynote speech, offering insights into Ecommerce Europe, the current state of the European B2C e-commerce market, major trends in e-commerce, and finally the association’s Manifesto for the EU Elections. Following his presentation, the floor opened for a lively discussion and Q&A session with the moderator and the audience. 

One of the most important topics that was discussed were the priorities of the other panellists in the digital sphere for the next European mandate, considering the agenda proposed by Ecommerce Europe in its Manifesto. Both Maria Mincheva and Oleg Roibu were aligned with the key asks of Ecommerce Europe, and further stressed the rise of omnichannel shopping and the need to be able to compete at global level as European Union.  

In general, all speakers agreed with the fact that this last EU mandate put forward a lot of new legislation, and the next one should focus on its implementation. In this context, Luca Cassetti also stressed the importance of improving enforcement, which should be much more efficient and effective.   

Maria Mincheva and Oleg Roibu shed light on the challenges businesses face in preparing for new legislations adopted at the European level, which will soon be implemented nationally. They emphasized the need for clarity and support mechanisms to navigate these changes seamlessly. Finally, Maria Mincheva and Oleg Roibu also addressed the remarkable growth of B2C e-commerce in Bulgaria, which is continuing even after the COVID-19 crisis.