Searching for diamonds in performance marketing – the new edition of the contest Performance Marketing Diamonds EU launches soon!


This article is provided by Ecommerce Europe’s National Association  –    The Chamber of Digital Economy

Starting January 10, 2023, performance agencies, publishers, and brands can enter with their projects made in 27 countries of the European Union for the fifth edition of the Performance Marketing Diamonds EU contest. Performance Marketing Diamonds EU is the largest international contest focusing on the fields of performance marketing and affiliation.

 This year’s edition of the prestigious event organised by the Chamber of Digital Economy brings fundamental changes in the shape of an extension of the range of projects evaluated. The new Performance Marketing Diamonds EU is an opportunity for all entrants to showcase their activities across the European Union.

“The e-commerce industry is growing all the time, and so must our event. We are confident that the new rules will further raise the profile of the contest. This will be an opportunity to showcase the entrants’ activities and their results not only domestically but also throughout the European Union. We look forward to receiving entries from the best companies involved in running effective performance and affiliate campaigns with innovative technologies,” says Patrycja Sass-Staniszewska, President of the Chamber of Digital Economy.

The winners of Performance Marketing Diamonds EU will be selected based on four thematic areas: Performance & Affiliate Marketing, Creative Performance, Content Performance, and Strategy Performance. Furthermore, the jury will award prizes for the main categories.

Campaigns and projects can be submitted for the following categories:

Performance & Affiliate Marketing

o   The most effective short-term performance campaign (2-6 weeks)

o   The most effective affiliate program

o   The most effective sales campaign

o   The most effective paid social media campaign

o   Best effects in crisis


Creative Performance

o   The most creative digital campaign

o   The most creative new product promotion

o   The most creative omnichannel campaign

o   The most effective mobile campaign


Content Performance

o   The most effective branded content

o   The most effective 3rd party content

o   The most effective SEO campaign

o   The best content directed to consumer


Strategy Performance

o   The best campaign for international expansion

o   The most effective brand partnership

o   The most effective low-budget campaign

o   The most effective retail media campaign


 Main Categories:

  • Performance Technology of the Year
  • B2B campaign of the Year
  • B2C campaign of the Year


The participants in Performance Marketing Diamonds EU will also compete for main awards, which will go to the best performance marketing or affiliation agency, the best performance marketing brand and the Grand Prix winner – the best of the best.

In 2022, the Grand Prix accolade went to SalesTube, which also became– for the first time – Agency of the Year. The brand of the year title went to Empik.

Interest in the event grows every year, so it isn’t worth delaying the decision to attend. Entries for this year’s edition of the largest international contest dedicated to the field of performance and affiliation marketing will be accepted exclusively in English until February 10, 2023. The nominees will be announced on April 18, 2023. The awards gala is scheduled for May 25, 2023.

For more information about the event, please visit the website:  

Please find the terms and conditions of the contest here.