Second Annual Cross-border Ecommerce Survey for CEE open for input

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This article has been provided by Ecommerce Europe’s national association in Bulgaria:  Bulgarian E-commerce Association


The world of commerce has experienced a seismic shift with the rapid growth of global ecommerce. With the increasing digital connectivity and advancements in technology, businesses and consumers are embracing the convenience and accessibility offered by online shopping. The global ecommerce market has witnessed remarkable growth, with annual turnovers reaching staggering figures. In 2021 alone, the global ecommerce market surpassed USD 4.2 trillion, showcasing the tremendous potential and impact of this industry.

Central and Eastern Europe region (CEE) has emerged as a vibrant hub for ecommerce, with significant growth and exciting opportunities. The region’s ecommerce market has witnessed a remarkable surge in recent years, with annual turnovers surpassing expectations. In 2021, the CEE ecommerce market recorded a turnover of over EUR 100 billion, showcasing a remarkable year-on-year growth of 25%. This impressive growth trend is expected to continue, with projections indicating a further 20% increase in 2022.

Mediapost Hit Mail, a subsidiary of La Poste in Bulgaria, conducts an international online survey for second year in a row. It targets ecommerce merchants in Central and Eastern Europe. Its aim is to analyze the challenges and benefits of cross-border ecommerce for merchants in the region. This survey stands out due to its extensive and unprecedented reach and scale.

Participating in an international ecommerce survey focused on the Central and Eastern Europe (CEE) region offers numerous benefits for businesses. Firstly, it provides valuable insights into the latest industry trends, challenges, and opportunities specific to the CEE market. By understanding the landscape and consumer preferences, businesses can adapt their strategies to effectively target and engage with customers in this dynamic region. Additionally, participating in the survey allows businesses to benchmark themselves against their peers, gaining a competitive edge and identifying areas for improvement. The survey results provide a comprehensive overview of the CEE ecommerce landscape, empowering businesses to make informed decisions and optimize their cross-border ecommerce operations.

Furthermore, the survey offers an opportunity to receive the final report for free. This report contains a detailed analysis of the survey findings, key insights, and actionable recommendations. It serves as a valuable resource, providing businesses with strategic guidance and market intelligence to enhance their international growth plans. By leveraging the insights from the survey, businesses can refine their approach, identify untapped opportunities, and stay ahead of the competition in the rapidly evolving CEE ecommerce market. Participating in the survey ensures that businesses are well-informed, connected, and equipped to navigate the challenges and leverage the benefits of cross-border ecommerce in the CEE region. In other words, this valuable data aids in strategic planning for international growth.

The survey is available in multiple languages. Fieldwork takes place from June 6th to July 10th, with the final report expected by September 2023.

About Mediapost Hit Mail Bulgaria  

Mediapost Hit Mail Bulgaria was founded in 2005 as a specialized agency for direct marketing. In 2009 it was acquired by the French group La Poste. Since 2010 several new services were added to the portfolio: email marketing, PPC, landing pages optimization etc.

Today Mediapost Hit Mail is offering services for clients in 10+ markets in the EU, in three main divisions: digital marketing, promotional campaigns, and cross-border ecommerce. The Mediapost Cross-border division helps local ecommerce companies grow their business internationally at scale.

Mediapost Hit Mail is a member of the Bulgarian E-commerce Association.

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