Small but powerful: the Austrians and the Swiss lead in online expenditure


Central European consumers spent on average €1,219 online in 2012. This is far above the EU28 and European average of €1,234 and €1,402 respectively. Austrians spent most online in 2012, with an average amount of €2,085. Switzerland ranks second with an average spending of €1,750. Germany is third in rank with respect to online spending (€1,351). These countries are followed by Czech Republic with an average spending of €581, Poland with €422, and Hungary with €422.

This is revealed by the latest report on B2C e-commerce in Central Europe released by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the European Measurement Standard for Ecommerce (EMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Eastern Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.

Free downloads available now
Are you ready to take over the European e-commerce market? The free light versions of our Regional Reports can be downloaded here and the abstract of the Central Europe B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available:

European B2C E-commerce Report 2013: €1,950

5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)

Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom

Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland

Southern European Report:
Greece, Italy, Portugal, Spain and Turkey

Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden

Eastern European Report:
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950

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