Southern European e-commerce market full of potential


Southern Europe is a potentially large and fast-developing e-commerce market in Europe, with a wide spectrum of local differences. In terms of B2C e-commerce, the region is not yet as mature as its Western and Northern neighbor regions. However, it shows progressive growth and a promising market development. Southern European consumers are increasingly incorporating online activities and e-commerce in their lives. E-commerce in Southern Europe is steadily growing every year, outpacing growth of traditional retail and services.
Online sales have grown yearly since 2010. It is forecast that growth will slow down, but still reach high single or low double-digit figures through 2015. With the exception of Croatia, Cyprus and Malta, Southern European consumers mainly purchase at local websites. However, they are open for offers from international retailers. This depends highly on the domestic offer available.

This is all revealed by the latest report on B2C e-commerce in Southern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Northern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

Free downloads available now
Would you like to find out more about e-commerce in Southern Europe? The free light versions of our Regional Reports can be downloaded via and the abstract of the Southern European B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available: 
European B2C E-commerce Report 2014: €1,950
5 European regional reports 2014: €790 per report (including Infographics and in-depth Country Profiles)

Western European Report: 
Belgium, France, Ireland, Netherlands and United Kingdom 
Central European Report: 
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland 
Southern European Report: 
Greece, Italy, Portugal, Spain and Turkey 
Northern European Report: 
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden 
Eastern European Report: 
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950
When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to

>>> Download your free light reports here