Spain achieved highest e-commerce sales in Southern Europe


With total e-commerce sales of €12,9bn in 2012, Spain was the leader of the Southern European Region, ahead of Italy (€9,5bn) and Turkey (€5,4bn). In addition, Southern Europe’s year-on-year growth was 27.9% over 2012 and as a result the region outperforms the European (+19%) and EU-28 (+18%) averages.

“As we can see from the results published in this latest Southern Europe B2C E-Commerce Report, the region is full of opportunities for online retailers: For instance Spain is boasting the highest e-commerce turnover in a region that scores better than the European and EU28 averages. Now is the right moment to step in these markets and start growing e-commerce success,” says Wijnand Jongen, Chair Statistical Board Ecommerce Europe

This is revealed by the latest report on B2C e-commerce in Eastern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.

Free downloads available now
Would you like to find out more about e-commerce in Ukraine? The free light versions of our Regional Reports can be downloaded via and the abstract of the Eastern Europe B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available:
European B2C E-commerce Report 2013: €1,950

5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)

Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom

Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland

Southern European Report:
Greece, Italy, Portugal, Spain and Turkey

Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden

Eastern European Report:
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950

When you become a Company Member or Business Partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to