Tips and tricks for doing business in Ireland


It is important to be aware of the dos and don’ts of a country before doing business there. For example, make sure that your company offers free shipping and free returns in Ireland. The Irish consumers consider these to be very important.


You should also be aware that mobile is becoming a very important aspect of the Irish customer journey. Make sure that you at least offer a responsive website so that consumers can properly visit your site on mobile devices. In addition, you can best reach Irish consumers through an omnichannel approach. If your are interested in doing business in Ireland, please read our practical tips in the free light version of the Western Europe B2C E-commerce Report 2014.

The Republic of Ireland covers an area of 70,273 km2 and has a population of almost 4.6 million people. The median age is 35.4 years, making it the youngest country of Western Europe. The largest share of the population (44.1%) is between 25 and 54 years old. Ireland is experiencing a higher population growth than other European countries due to their relatively high birth rate.

In addition to other information about the continent, this is revealed by Ecommerce Europe’s latest report on B2C e-commerce in Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive 2013 Regional Reports on B2C E-commerce in Northern Europe, Central Europe, Eastern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

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