Top 400 Europe: Ranking the Top E-Retailers in the Euro Zone


The 400-page edition of the Top 400 Europe is the first and only ranking of the major retail chains, catalog/call center companies, consumer brand manufacturers and web-only merchants that sell online in Europe’s $259 billion business-to-consumer e-commerce market. Coming off the success of the 2011 edition, the 2012 Top 400 Europe is bigger and better, with an additional 100 companies included and expanded profiling criteria.

What’s New for 2012

• Expanded from the Top 300 retailers in 2011 to the Top 400
• All web sales converted to euros, dollars and pounds (where applicable) for easy comparison by type of currency
• New section on each retailer’s promotions and incentives program
• Added new metrics including mobile commerce, e-mail campaigns, number of Facebook likes and Twitter followers
• Updated shopper demographics
• All-new web performance measurements, including key metrics of response time, consistency and site availability
• New section of nearly 500 European e-commerce vendors, including details on customers, pricing and main products
• Detailed charts on European online payments options
• Cover story on growth in European online retailing
• Feature story on U.S. web retailers expanding their base in Europe
• 8 case studies on the fastest-growing European web merchants
• Executive index featuring the names of nearly 600 managers at Europe’s biggest online retailing companies
• Vendor index featuring the names and contact information at nearly 500 leading European e-commerce vendor organizations
• Fully updated indexes of the parent company of each Top Europe 400 merchant and the URLs each merchant maintains

Top 10 ranking
1. Inc. (Europe)
2. Otto Group
3. Tesco Stores
4. Staples Inc. (Europe)
6. Home Retail Group
7. Shop Direct Group
8. Apple Inc. (Europe)
10. Mass Merchant