Ecommerce Europe members are kindly invited to attend a webinar entitled “Understanding the Success of TikTok: The Most Powerful Tool to Engage European Digital Natives”. The event will take place on 19 January, from 12h00 to 13h30 CET, and is organised by ChinaEU, a forum to foster public-private partnerships, business cooperation and joint investments in digitisation processes and hi-tech fields by European and Chinese companies. The discussion will focus on the reasons behind the success of the application, as well as on how European brands and content creators can best leverage the platform to reach global audiences.
Viewers will be able to join an interactive discussion with Matthew Brennan, author of the book Attention Factory: The Story of TikTok & China’s ByteDance, and a panel of experts on digital marketing and China’s internet technology, including Fabian Bern Ouwehand, Founder and Growth Director of UPLAB (marketing agency specialized on Douyin and TikTok) and John Artman, Technology Editor at South China Morning Post. The event will be hosted by Claudia Vernotti, Director of ChinaEU. To acquire tickets for the webinar, please register here. Furthermore, Ecommerce Europe members can benefit from a 20 percent discount on both early access and regular tickets. If you are a member of Ecommerce Europe and would like to request the 20% discount code, please send as an email at firstname.lastname@example.org with “TikTok webinar discount code” in the subject of the email.