Ecommerce Europe welcomes the Bulgarian E-commerce Associaton


The Bulgarian E-commerce Association has joined Ecommerce Europe. With this recent addition, Ecommerce Europe, as the voice of the online merchants in Europe, further strengthens the representation of the Eastern European e-commerce market at EU level.

 Marlene ten Ham, Secretary General of Ecommerce Europe, is pleased to welcome Bulgaria as its 20th national association stating that “both the Bulgarian E-commerce Association and Ecommerce Europe understand the need for improving the European policy framework in order to be fit for this rapidly evolving industry. By joining forces, we will be able to break down barriers to e-commerce at regional, European and global level.”

Janet Naidenova, Chairman of the Board of the Bulgarian E-commerce Association, expressed her enthusiasm about joining Ecommerce Europe. “Becoming a member of Ecommerce Europe is a crucial step for the Bulgarian e-commerce market. This membership grants us access to the European e-commerce landscape and is a necessary and natural step to support Bulgarian online merchants and the growth of the e-commerce environment. We look forward to being a proactive member of Ecommerce Europe and to exchanging best practices to achieve our objectives”.

 Committed to promoting the growth of the e-commerce sector

The mission of the Bulgarian E-commerce Association is to be a strong voice for the e-commerce sector in Bulgaria. To achieve this, the Bulgarian E-commerce Association has set up initiatives to build consumer confidence in e-commerce, create and validate professional and ethical customer service standards, improve the efficiency of logistics services and improve protection and security in online shopping and payments. To achieve this, it plans to implement a national and European Trustmark scheme.

A fast-growing e-commerce market in Europe

Bulgaria is an important emerging market in the e-commerce sector, with a rapid growth rate of 10-17% in 2015. The share of Bulgarians buying goods and/or services online exceeds 20% with 2.4 million shopping online. With a population share shopping online expected to increase to almost 60% by 2021, the Bulgarian e-commerce market is one of fastest-growing market in Europe.