Ecommerce Europe and EuroCommerce today jointly published the 2021 European E-commerce Report. In 2020, total European e-commerce grew to €757 billion euros, up 10% from €690 billion euros in 2019.
2020 was an exceptional year, marked by the COVID-19 pandemic and the consequent important role of e-commerce for both society and economy. This is also reflected in the growth figures, which remained significant (10%), but dropped slightly compared to 2019 (14%). COVID-19 gave a significant boost to e-commerce sales, but the sharp decline of online sales in the tourism and services sector (events, tickets, etc.) contributed to holding back overall growth.
The pandemic had a massive impact on developments in the retail sector. The lockdown accelerated the existing trend towards the digital and green transition of stores. Their investments in digital and omnichannel, which were originally planned over several years, were carried out in just a few months. E-commerce was a lifeline for consumers, as government restrictions such as forced shop closures, prevented them from buying what they needed in stores. While e-commerce has not fully compensated the losses that many brick-and-mortar SMEs experienced, it has absorbed a large part of the economic shock. However, further work is needed to ensure the wider retail sector can optimally benefit from the solutions offered by the digital transformation.
To download the light version of the report, please click here.
The press release is available here.
You can also watch the recording of our 2021 European E-commerce Report launch webinar here.