On 16 July, Ecommerce Europe co-signed a letter on targeted advertising and the Digital Services Act (DSA). Ecommerce Europe fully supports the requirements in the DSA proposal that seek to improve the overall B2B and B2C transparency of digital advertising. However, we are very concerned about a potential ban on targeted advertising, as proposed in the European Parliament by some political groups. A ban on targeted advertising would strip businesses of critical revenue, undercut market entry opportunities for start-ups and SMEs, create legal uncertainty as well as compliance and enforcement issues.
You can read the full letter here.