Ecommerce Europe and its members are always invested in enhancing the competitiveness of European businesses by adapting to new innovative solutions and technologies that can ensure a greater customer experience and increase economic growth.
In relation to this, Ecommerce Europe strongly believes that artificial intelligence is and will even increase to be instrumental for the development of the digital commerce sector. E-commerce companies understand the increased use and uptake of artificial intelligence solutions as opportunities that can improve the day-to-day running of businesses in a manner that benefits not only the businesses themselves, but also consumers and society as a whole.
Currently, online retailers primarily are users of AI systems in their everyday business models, using such systems to tailor their services to the needs of customers, while also improving internal efficiency. Simultaneously, actors within the digital commerce sector are increasingly starting to innovate and develop their own technical solutions within the field of artificial intelligence. Such AI solutions applied or developed by retailers generally carry no or very low risks to individuals – an aspect also recognised by the European Commission in its AI White Paper.
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