Northern Europe

General information

Country: Estonia

Official language: Estonian, Russian

National Association (NA): –

Currency: Euro (EUR)

Overview of Estonian e-commerce statistics

Internet penetration: 91%

% of e-shoppers: 69%

e-GDP: 1.25%

Turnover growth: 34.56%

Estonian online population

Estonia’s population  in 2019 was 1.3 million people, of which 91% use the internet.

Estonian e-commerce

Estonian e-commerce sales reached €230 millions in 2018.

National Association