Official language: Romanian
National Association (NA): ARMO
Currency: New Leu (RON)
Overview of Romanian e-commerce statistics
Internet penetration: 74%
% of e-shoppers: 27%
Turnover growth: 30%
Romanian online population
Romania’s population in 2019 was 19 million people, of which 74% use the internet.
Romanian e-commerce sales reached €3.6 billions in 2018.
Asociatia Romana a Magazinelor Online (ARMO)
ARMO (Asociatia Romana a Magazinelor Online) was founded in 2010 and its main goal is to grow e-commerce in Romania, as the main easy and safe way to shop, allowing customers to purchase the goods they want from the comfort of their home. ARMO is supporting online stores and the e-commerce environment locally, developing a code of best practices and a certification program for online stores, and representing the interests of its members to national, local, and supranational authorities.