The Netherlands

The Netherlands

General information

Country: The Netherlands

Official language: Dutch, Frisian

National Association (NA):

Currency: Euro (EUR)

Overview of Dutch e-commerce statistics

Internet penetration: 96%

% of e-shoppers: 85%

e-GDP: 3.28%

Turnover growth: 5.30%

Dutch online population

Dutch  population in 2019 was 17 million people, of which 96% use the internet.

Dutch e-commerce

Dutch e-commerce sales reached €23.72 billions in 2018.

National Association is the Dutch branch association for businesses that sell products and services to consumers (B2C) via the internet, catalogues and/or the post. The association shares e-commerce knowledge and promotes the interests of its members both nationally and internationally. In addition, has a national online shopping trustmark and devotes itself to the interests of the consumers that purchase from its members.

Become a member!

Becoming a member of has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences
  3. Trust because of ‘Thuiswinkel Waarborg’
  4. ‘Thuiswinkel Waarborg’ reviews
  5. Free legal advice
  6. Lobbying
  7. Research and knowledge exchange
  8. Tips & tools