The Trustmark Working Committee is composed of representatives of the national e-commerce association members and its objective is to further boost and innovate the Ecommerce Europe Trustmark, a non-for-profit scheme, based upon self-regulation. The Ecommerce Europe Trustmark is available and free for B2C online shops that are members of participating national associations. The objective of the Ecommerce Europe Trustmark is to stimulate cross-border online sales through better protection for consumers and merchants, by establishing one European set of rules and by ensuring clear communication of these rules.
For more information on Ecommerce Europe Trustmark, please click here.
The Chair of the Trustmark Working Committee is Rainer Will (Austrian Retail Association, Austria). He studied economics at the WU Vienna and the London School of Economics (LSE) and worked in the private and public sector before he became a member of the cabinet of the former Austrian Vice Chancellor and Minister of Economic Affairs. There he was responsible for the areas of innovation, technology and corporate finance. Besides his role within Ecommerce Europe, since 2014 Rainer Will is the Managing Director of the Austrian Retail Association, publisher of the magazine RETAIL, author of two books and advisor to numerous universities.
