Internet Industry Finland joins Ecommerce Europe


The Finland-based Internet Industry Finland has joined Ecommerce Europe, the European umbrella organization for e-commerce consisting of associations and companies selling products and/or services online to consumers. Kristina Metso, the Executive Director of Internet Industry Finland: “As it is vital to do business cross-border as well, we need to belong to the Ecommerce Europe organization in order to guarantee a perfect platform for our members to cooperate with their counterparts in Europe.”

Founded by several Finnish service providers in the e-business era in 2010, Internet Industry Finland (Verkkoteollisuus) is an association of approximately 120 companies – both pure players and ‘clicks and bricks’ – and experts operating in e-commerce in Finland, and the number of members is growing rapidly.

Internet Industry Finland helps Finnish businesses to grow and to get international by using Internet-based business models and services. Finnish wellbeing is based on the core assets of digital economy: new era of leadership, innovative product and service development, and efficient use of the Internet in business development. The dream of Internet Industry Finland is to help Finnish companies to grow in global markets with digital assets.

“Internet Industry Finland aims to improve the conditions of e-commerce and e-business in Finland and to produce services for its members, such as networking, training, consultancy, business support and information. We offer our members the knowledge needed to succeed in e-business from one single source,” says Metso.

Finnish online environment is an exceedingly mature market

Ecommerce Europe welcomes Internet Industry Finland as the second Finnish national association that has become a member. According to recently published facts and figures by Ecommerce Europe the Finnish online environment is an exceedingly mature market. Finland ranks fourth with respect to online spending, right after Denmark (€7,388), Sweden (€7,238) and Norway (€6,930).Just over 3.2 million Finnish bought goods and services online totaling 10.5 billion in 2013. This is an increase of 9% compared to 2012. E-commerce is projected to increase by 8.0% to 11.3 billion in 2014.

Finnish consumers shop online at least once a month. 64% of the Internet users above the age of 15 have purchased goods or services in the last 12 months.

European B2C E-commerce Reports

Last year, Ecommerce Europe published five European E-commerce Regional Reports, including the Northern European B2C E-commerce Report. These reports contain full-page infographics that may be freely used as well as information on online payments per country, trends, analysis and more. The following in-depth country profiles are included in the Northern Europe B2C E-commerce Report 2013:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden.

A free version of the report can be downloaded here: