Ecommerce Europe presents its Position Paper on Consumer Policies entitled “Policy and market solutions to stimulate consumers’ trust and cross-border e-commerce in Europe” (November 2015)
Digital changes the way consumers shop and the way consumers wish to receive their purchases. Nearly all growth in retail comes from e-commerce. The e-commerce sector is booming. Ecommerce Europe’s main objective is to work with the European Commission, the European Parliament and the Council of the EU towards flexible policy frameworks that are facilitating growth and competitiveness. The word “flexible” is essential because the sector is growing fast, and reviews and updates on a frequent basis are needed. Ecommerce Europe wants to ensure that the upcoming legal framework for consumer policies will be fit for the future challenges of this very dynamic sector and will stay at total disposal of European and national institutions for any further clarification on the content of this position paper. The full potential of the European e-commerce market has not been reached yet. Today only 15% of consumers shop online from another EU country . The legal framework is one of the most difficult barriers to overcome for 46% of the companies that sell cross-border. Dealing with 28 different sets of rules for consumer and contract law does turn out to be burdensome for online merchants.