Ecommerce Europe co-signs a statement on a new EU-US agreement on data flows

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On 7 April, Ecommerce Europe co-signed a Joint Industry Statement urging the EU institutions to finalise a new Trans-Atlantic Data Privacy Framework. The two transatlantic partners could break out of the impasse after a provisional political agreement was reached on 25 March. The issue came back on the agenda of EU as well as US officials following a raft of rulings issued by several European privacy authorities, outlawing the use of Google Analytics for unnamed European companies. According to the rulings, the current contractual terms, on which data transfers from the EU to the US are based,  do not provide a sufficient protection standard to prevent American agencies to access European data. 

Co-signatories of the statement welcome the announcement of a high-level agreement in principle, but they call for a timely start of technical negotiations to hash out the details of the text. This stage is essential to swiftly proceed to the implementation of a new and functional Trans-Atlantic Data Privacy Framework. Only then could companies and consumers benefit from growth and innovation as well as a from high standards of data protection. 

You can find the full letter here. A full list of signatories can be found in the letter. 

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