Joint Industry Statement on Targeted Advertisement and the DSA


Ecommerce Europe, Independent Retail Europe and EuroCommerce have been closely following and proactively engaging in the legislative process of the Proposal for a Regulation on a Single Market for Digital Services (Digital Services Act) and amending Directive 2000/31/EC.

As representatives of the wider retail sector, we believe the Digital Services Act (DSA) is of utmost importance for retailers in Europe to be able to increasingly operate cross-border, profit from a well-functioning Single Market and be supported by a harmonised and futureproof legislative framework. In particular due to the digital transformation of the industry, further accelerated by the outbreak of COVID-19, we believe that European policymakers should prioritise digitalisation and facilitate the continued uptake of digital solutions in the retail sector.

In that context, Ecommerce Europe, Independent Retail Europe and EuroCommerce would like to provide the perspective of the retail sector on the ongoing discussions on targeted advertisement. Following the publication of the DSA proposal with its new transparency obligations on online advertising, concerns have been raised about targeted advertising. As the negotiations are advancing in the European Parliament, the discussion on targeted advertisement has become a prominent element of the debate. Several Members of the European Parliament have advocated for the introduction of a ban or very strong restrictions on targeted advertising.

While we generally support increased transparency in online advertising, we believe a ban on targeted advertising would lead to negative consequences for both businesses and consumers and is therefore neither justified nor desirable. The DSA is also not the appropriate instrument to regulate online advertising.

Read the full statement here.